LEGENE ROBINSON : THE PERSON

My work as a person, strategist, and leader is rooted in my goal of seeking roles that align with my personal principles and values, enabling me to improve and positively impact every place, person, or project I engage with.

Few things about myself (outside of working towards being a DAWG in strategy):

  • I’m a certified yapper.

  • Queen of side quests.

  • Lover of vegetable gardens.

  • Mother of 2 dogs.

  • I appreciate the craftsmanship of a quality Cocktail.

  • Aspiring turkey trot runner.

EDUCATOR TURNED STRATEGIST…BUT HOW?

Picture this: It's 2021, the era of COVID chaos, and guess who just walked across that graduation stage with their B.S? Yep, you guessed it—me! Like any other young adult caught up in the uncertainty of the pandemic, I bought a house. Nah, just kidding, a girl can dream! Instead, I decided to enroll in graduate school. Although I loved being an educator, it wasn’t my passion and I was already burning out.

Towards the end of my master's program, I began searching for ways to transition from the classroom to a more challenging and creative profession. That quest led me to apply and be accepted into the 4 A’s MAIP Fellowship. That summer, I was placed at Digitas North America's Chicago office, where my love for strategy was formed. I was originally hired as a DEI intern and had no idea what strategy in the advertising industry was prior to that. However, fate had its way, and I was assigned as the head strategist across both of my intern projects that summer.

Since then, I had the pleasure of working at the legendary Goodby Silverstein and Partners, where I was able to learn the craft of strategy from some of the best strategists in the game.

This journey has fueled my growth and equipped me with a diverse skill set, from strategic planning to creative problem-solving. With a passion for strategy and a drive for inclucivity, I'm excited to bring my expertise to my next big role in the advertising industry. Let's create something amazing together!

You are only crazy until you succeed, then, you are genius.
— Kim Chestney